Research

Forrester Brief: The Creative - A Hybrid Role To Help Bridge Design And Development

In a customer-first world where the benefits and risks of customer engagement for web and mobile experiences have reached unprecedented levels, application development and delivery (AD&D) pros must move to bridge the gap between design and development. Creative technologists can help solve this.

Who are they? Why are they important? How do they help bridge the design and development role?

This report outlines three types of creative technologists and their roles within organizations. SMITH Director of Technology - Phil Lanier is quoted on the organizational gaps between design and development.

Download the brief on 'The Creative Technologist — A Hybrid Role To Help Bridge Design And Development' by Forrester Analysts Anjali Yakkundi and Danielle Geoffroy.