The mass adoption of digital technology and growth of Millennials in decision-making roles combine to change the buying behavior of organizations. More transactions are happening online, and buyer demands are increasing.
Successful B2B brands are following the money with critical investments into online product catalogs, mobile responsive platforms, effective demand gen activities and a digitally empowered salesforce. Companies in transition face many challenges, but a window of time still remains to catch up using modern tools to accelerate change.
This POV uses insights gathered in North American B2B research from SMITH in March 2016 to show you: