We are experiencing rapid, dramatic changes to the ways we communicate and interact with each other and with brands. People are at the heart of this change, as we either adopt or reject new technological tools, experiences, and interactions that enter our everyday lives.
Value is no longer created and passed from producer to consumer. Rather, people and organizations move fluidly between roles—from producer to consumer and back again—with the potential to create additional, new, expanding value at each point of interaction. This real-time, human-centered, interaction-driven landscape has accelerated the rise of customer empowerment, radically shifting the way brands must do business and creating a need for experiential commerce solutions.
We start every engagement by working inward from a broad-based set of insights to identify the critical interaction. With this as our focus, we leverage our enterprise technology capabilities to connect 360 degrees of data, technology, and user touch points to create effective interaction-driven experiences.
To us, a critical interaction must be more than a “reciprocal action or influence.” A critical interaction is one where your customers and your business affect one another to create measurable value (revenue). In today’s real-time world, this can happen anytime, anywhere, and our job is to make sure you’re there.
Interaction is central to experiential commerce. Interaction Experience Design (IXD) is SMITH’s proprietary interaction-led methodology for building simple, intuitive, and effective experiences regardless of platform, medium, or execution.
IXD focuses design and systematic efforts on maximizing value additive interactions first. By decoupling from traditional UX-driven, system experience approaches, IXD lets us keep technology investments lean, agile, and focused on minimizing the risk posed by ever-evolving user expectations, marketplace disruption, and rapid technology advancements.
This approach, empowered by our strategic end-to-end thinking to developing, integrating, and orchestrating platforms, enables us to build solutions that support your revenue objectives while driving engagement and loyalty.
At SMITH, partnership is at the core of how we work. We’re keenly aware that in today’s rapidly evolving marketplace, providing our clients with the best solutions requires a nimbleness only possible through fluid and robust partner networks and technologies such as SAP Hybris and Sitecore.
Every brand and organization will have differing priorities when it comes to making experiential commerce work for them. For some, it will mean doing a re-think, pulling together a common vision for the future, and then outlining their way forward with a roadmap. For others, their vision may already be clear, but they’ll need help with things like technology, data, content, or anything else in between. Either way, we at SMITH have the expertise and know-how to bring modern, contextual digital commerce experiences to life.
Discover emerging opportunities awaiting your brand in this real-time world of ecommerce.
New competitors and a world of never-ending choices mean shifting strategies and tactics to reach new audiences and reinvigorate current and former customers.
We apply design thinking to everything we create so that we can increase the potential for success with experiences that are useful, usable, and loveable.
We know how to design, implement, and deploy modern technology platforms and infrastructures that unite content, commerce, and data in service to the user and the business.
We harness the power of data in service of creating better experiences, making them more context aware, more timely, more useful.
Bulletproof support, maintenance, and enhancement services designed to keep your investments growing.