How relevant is your B2B sales team? Today, digital empowers your customers to discover and learn about your brand without ever talking to your sales team.
Digital marketing, customer experience, and ecommerce businesses are all coming together to form a mash-up of services to deliver value to customers.
This mantra has long been a fundamental tenet among experience-minded brands, but never has it been more important for brands to truly consider its meaning and implications.
Why now? Simply put, mobile.
This was a new format for Forrester combining business and technology into a single event for digital business leaders and technology innovators. It makes sense as moving forward true collaboration and not simply working together will distinguish leaders from laggards in the marketplace.
When was the last time you found yourself getting hung up on using who or whom in a sentence?
Ecommerce experiences are no longer confined to the desktop—and haven’t been since 2007, when Apple introduced the iPhone and made the Internet come alive in our pockets.
It’s mixed nuts day here at Grammar Snacks, which means today’s post features a tasty assortment of mixed-up words, helpful tips, and an annoying phrase to avoid.
Have you noticed how seemingly careless people have gotten with their writing?
Brand experience has already gone the way of “digital first.” But even the concept of digital first has now exploded beyond experiences that were once confined to traditional devices and interfaces (desktops, laptops, smart phones).
In this installment of Grammar Snacks, we’re going to play a fun and educational game called “Word or Not a Word?”
There was a time when brands could put forth their story and create awareness for their products and services using a big idea transmitted across one or two channels.
Any of these sound familiar? “What’s the ask?” “Your mandatories aren’t just in our wheelhouse; they’re our sweet spot.”
If you were lucky enough to survive sixth-grade English at Wilson Elementary, you probably bear scars—both visible and invisible.
While ranking the platforms by the flexibility and quality of their functional offerings, development strategy, and market presence provides great input for selecting an appropriate platform, there’s an important factor that appears to be missing from this otherwise excellent analysis.
Promotion is at the heart of what we do as designers. At each stage in the design process we make decisions, conscious or not, that affect what we’re promoting.
Performance of software and deployed solutions has interested me immensely over the years. I’ve been lucky enough to work on a number of record-setting projects over the years...
At a campaign stop in Connecticut on the eve of his 1940 re-election, President Franklin Delano Roosevelt famously declared, “Sometimes the difference between war and peace comes down to a well-placed hyphen.
I recently had a less-than-optimal “customer journey” that underscored how important it is for manufacturers and retailers to consider every facet of the user experience when marketing to connected consumers.
Believe it or not, this is a question I hear more and more often. DAM, or Digital Asset Management, software is not a new thing.
At SMITH, we’re pretty excited about this concept of Transactional Brand Moments. We’re so enthused that we have...
Last week Apple announced the imminent retail launch of iPhone 6 and an expected 2015 launch date for the Apple Watch. While I would love to delve into the coolness factor and the sleek presentation ...
Having performed numerous Commerce Server implementations, as well as provided platform development since its introduction, SMITH has made considerable efforts to stay on top of the latest product developments.
As professions go, experience design is still young. Ask anyone to define the term “best-in-class experience”, and you’re likely to get a different answer.
A dangling modifier occurs when a word or phrase describes something not present in the sentence, or when a word or phrase is positioned too far from the word it modifies. Besides being ungrammatical, a dangling modifier changes the author’s intended meaning of the sentence and creates confusion.
Over the last 18 months, a range of wearables have hit the market. I’ve tried out more than a few of these new-fangled wearable tech devices, and even though I work in the tech space and consider myself a bit of a tech geek, none has impressed me.
While banking apps have been around for a while now, the concept is new to my mother (a 72-year-old Iowa farm wife who just figured out texting last year), who recently asked me whether she should be worried about depositing checks via her phone.
We don’t leave much to the imagination anymore. Such is the nature of this brave new world of social media. Take a gander at your Facebook feed: people share this, that, and a whole lot of
An organizational guru once said that a useful file cabinet is fundamentally an information retrieval system, not a storage system.
Today’s snack explores the distinct worlds of two diminutive abbreviations: e.g. and i.e. Do you know the difference between the two?
I assume most of you know what a semicolon (;) is and where it’s located on the keyboard or touchscreen.
At SMITH, we often leverage platforms on which we deliver our solutions.
Judging by what I’ve seen around SMITH, we could all do a better job of minding our colons.
“We need a blog” can be one of the most cringe-inducing sentences in the corporate world. If only because so many bad blogs begin life with those four seemingly innocent little words.
I’m often asked at parties or in Zumba class about the em-dash (—) and the en-dash (–).
Looking back on all the English grammar instruction we received, we’d be hard pressed to remember some of the commandments teachers drilled into our heads with the fervor of a frumpy-dressed...
You like breaking rules; don’t you? Sure you do. As long as no one loses a limb or has their feelings hurt in the process, what’s the harm?
It’s snack time, grammar grubbers. And you know what springs to mind when I see, hear or write the word “snack”?
Word confusion is a popular menu item here at Café Grammar Snacks. Today we offer two such tasty tidbits—fresh-baked and ready for your hungry lobes.
Highlights from the latest mobile news.
When I was a child, my parents ceased thinking of my brother and me (me, not I, mind you, as it’s a direct object) as two separate beings.
Many things have a short shelf life in the digital world, but well-written words are always in demand. Writing still matters.
I was a little let down by my initial experience as a “Glasshole.” I expected more from the device and had to remind myself: this is a prototype.
I had high hopes for Google Glass based on my experience with Google products to date, Google I/O hype, and the media barrage.
I was excited to get my hands and eyes on the Google Glass and experience the much-touted device for myself.
Tuesday, Facebook released "Facebook Paper" for iOS (only supported on iOS 7) – and it's not what you think.
SMITH was among the early adopters who shelled out $1,500 for a Google Glass prototype.
While we/SMITH usually create personas for specific clients, our strategy team recently took it upon themselves to learn more about mobile users.
As a digital experience agency, we design for the people who use the things we create. So our work needs to answer real questions, solve real problems, and relate to real peoples’ lives in tangible, useful ways.
We’d like to provide our point of view on some of the things we look for when recommending an ecommerce platform to our customers.
We’ve had a busy few weeks with a couple of major announcements, so wanted to provide you with an update on some of our thinking behind these moves.
We begin with a pop quiz.
One of the ongoing challenges Canadian online retailers are having with their shoppers is getting them to complete their purchase online.
Okay, I’ll admit it. As a Creative Director with a writer’s background, I have an affinity for content. Do I want it wrapped in attractive UI goodness and stunning design? You bet your life I do.
“We’re seeing almost 30% of our web traffic coming from mobile; what should we be doing about this?” Questions like this are deceptively simple.
While we’ve all experienced the “irrational exuberance” of Black Friday, the first big holiday shopping day after Thanksgiving, only recently have consumers and businesses begun to explore the possibilities of the online shopping frenzy known as Cyber Monday.
Back in 2006, Paul Saffo noted that there was a dark side to personal media: "Nothing new comes into our lives without a hidden curse, and personal media is no exception. Personal media presents many risks, but the most troubling is social and intellectual isolation..."
Designing for your future audience…doesn’t always mean the next 17 year old. I actually think, designing for the boomers is more interesting.
Kick-starting ecommerce revenues can be as simple as making sure visitors aren’t foiled by an incompatible browser.
It was heralded as the dawn of a new era in air travel.