Strategy & Intelligence. Experience Design. Technology.



You're a promoter. Don't forget it.

Posted January 23, 2015 by Matthew deStwolinski

Promotion is at the heart of what we do as designers. At each stage in the design process we make decisions, conscious or not, that affect what we’re promoting.

Grammar Snack #15: Hyphens For Peace

Posted December 8, 2014 by Joe Ehrbar

At a campaign stop in Connecticut on the eve of his 1940 re-election, President Franklin Delano Roosevelt famously declared, “Sometimes the difference between war and peace comes down to a well-placed hyphen.

Apple’s Recent Announcement Will Change Commerce

Posted September 19, 2014 by Scott Cairney

Last week Apple announced the imminent retail launch of iPhone 6 and an expected 2015 launch date for the Apple Watch. While I would love to delve into the coolness factor and the sleek presentation ...

Sitecore Commerce - Let's Have A Quick Look!

Posted August 20, 2014 by Sergey Chmelev

Having performed numerous Commerce Server implementations, as well as provided platform development since its introduction, SMITH has made considerable efforts to stay on top of the latest product developments.

Experience Design At SMITH: 7 Principles

Posted August 18, 2014 by Experience Design Team

As professions go, experience design is still young. Ask anyone to define the term “best-in-class experience”, and you’re likely to get a different answer.

Grammar Snack #12: Beware Of The Dangler

Posted August 14, 2014 by Joe Ehrbar

A dangling modifier occurs when a word or phrase describes something not present in the sentence, or when a word or phrase is positioned too far from the word it modifies. Besides being ungrammatical, a dangling modifier changes the author’s intended meaning of the sentence and creates confusion.

Samsung Gear Live changed my POV on wearable tech

Posted July 25, 2014 by Herb Sawyer

Over the last 18 months, a range of wearables have hit the market. I’ve tried out more than a few of these new-fangled wearable tech devices, and even though I work in the tech space and consider myself a bit of a tech geek, none has impressed me.

Experience branding: emotion vs utility

Posted July 8, 2014 by Herb Sawyer

While banking apps have been around for a while now, the concept is new to my mother (a 72-year-old Iowa farm wife who just figured out texting last year), who recently asked me whether she should be worried about depositing checks via her phone.

Grammar snack #11: The elusive ellipsis

Posted June 27, 2014 by Joe Ehrbar

We don’t leave much to the imagination anymore. Such is the nature of this brave new world of social media. Take a gander at your Facebook feed: people share this, that, and a whole lot of

CMS for smarties

Posted June 17, 2014 by Chris Livesay

An organizational guru once said that a useful file cabinet is fundamentally an information retrieval system, not a storage system.

Corporate blogs really don't have to be lame

Posted April 24, 2014 by Chris Livesay

“We need a blog” can be one of the most cringe-inducing sentences in the corporate world. If only because so many bad blogs begin life with those four seemingly innocent little words.

Grammar snack #6 - the preposition proposition

Posted April 10, 2014 by Joe Ehrbar

Looking back on all the English grammar instruction we received, we’d be hard pressed to remember some of the commandments teachers drilled into our heads with the fervor of a frumpy-dressed...

Personifying with purpose (part 1: theory)

Posted November 29, 2013 by Chris Livesay

As a digital experience agency, we design for the people who use the things we create. So our work needs to answer real questions, solve real problems, and relate to real peoples’ lives in tangible, useful ways.

Commentary on recent announcements

Posted November 27, 2013 by Wanda Cadigan

We’ve had a busy few weeks with a couple of major announcements, so wanted to provide you with an update on some of our thinking behind these moves.

Content is back, baby!

Posted October 7, 2013 by Paul Custodio

Okay, I’ll admit it. As a Creative Director with a writer’s background, I have an affinity for content. Do I want it wrapped in attractive UI goodness and stunning design? You bet your life I do.

Make the most out of Cyber Monday with analytics

Posted September 16, 2013 by Scott Cairney

While we’ve all experienced the “irrational exuberance” of Black Friday, the first big holiday shopping day after Thanksgiving, only recently have consumers and businesses begun to explore the possibilities of the online shopping frenzy known as Cyber Monday.

Understanding the impact of social media and brand bias

Posted September 3, 2013 by James Kim

Back in 2006, Paul Saffo noted that there was a dark side to personal media: "Nothing new comes into our lives without a hidden curse, and personal media is no exception. Personal media presents many risks, but the most troubling is social and intellectual isolation..."