Who we are

Lynnette McLaughlin

Lynnette Mclaughlin

Lynnette brings 18 years of digital marketing experience to her role as Marketing Director of SMITH. A veteran of the high-tech industry, Lynnette specializes in both tactical and strategic planning as well as developing, implementing, and managing go-to-market initiatives that support major worldwide products and services. Lynnette is also a Sitecore Certified Marketer, bringing to bear her skills in using the Sitecore Digital Marketing System (DMS) to manage the marketing efforts for websites and applications.