Our Work

Cansel  

Growing business through a superior, scalable ecommerce experience.

The Details

Designing a SAP hybris omni-channel B2B commerce solution.

Strategy

For nearly 50 years, Cansel has helped organizations in the engineering, surveying, construction, mining, architecture, manufacturing, utilities, forestry, and government sectors measure, analyze, design, and build more efficiently and profitably.

Growing rapidly, Cansel wanted to plan for continued success with a solution that could scale with their increasing business. This would mean giving their customers a more modern, efficient digital experience that could respond to real-time business needs.

As part of their commitment to help customers operate more efficiently, Cansel decided to invest in an ecommerce initiative that would enable their customers to more easily buy products and services online.

What we’re doing

Cansel selected SMITH for this strategic initiative based on our deep understanding of the B2B market and the unique business and technological complexities that impact organizations like Cansel.

SMITH is now working on redesigning Cansel.ca and launching Cansel’s B2B commerce platform.

Work with this client is ongoing. The first phase of the website is scheduled to go live in 2016.

The Work

SMITH will redesign Cansel.ca and launch Cansel’s B2B commerce platform on SAP hybris from the ground up, including strategy, experience design, solution delivery, hosting, and post-solution support. The solution will provide additional tools to help support Cansel customers through a smooth online purchasing experience, such as buying on account, account pricing, repeat orders, and optimization for internal approval process.

Long-term this project will add value to customers and improve Cansel’s operating efficiencies by:

  • Enabling more efficient purchasing
  • Ensuring consistent products and pricing
  • Empowering the sales team
  • Seamless order fulfillment
  • Ease of cross-selling