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Recent Articles

The Slim and Narrow on Conversion Analytics
What is “Conversion Analytics”? Let's take a quick 101 about Adobe's Conversion Anaytlics and how it can help you to determine next steps in focusing your analytics efforts for greater Conversion insights.
The Industrial Internet of Things: Let's Talk IIoT
Much like the revolution that industrialized machine manufacturing, the Fourth Industrial Revolution is reshaping and transforming workforces and manufacturing plants, this time through the adoption of internet-connected technologies, automation, robotics, and sensors.
SMITH and inRiver join forces to provide engaging commerce experiences for customers
The partnership between inRiver and SMITH is an ideal blend of digital strategy and implementation expertise with a best-in-class PIM solution.
Why use Adobe Experience Manager with a Commerce Platform
Customers buy based on their experience with your brand. While commerce provides the plumbing to sell, it lacks the creativity to allow your brand to stand out. Adding Adobe Experience Manager to your commerce platform will enable your marketers to keep your brand relevant in an always-changing digital marketplace. 
Unpacking Commerce with Adobe
Implementing a commerce experience with the Adobe Marketing Cloud is a powerful way to enable marketers to influence customers and drive engagement. However, integrating commerce with Adobe Experience Manager (AEM) does not always give the marketing team the best of both platforms. 
Can We Detect if Love is Truly in the Air?
It's Valentine’s Day, and we might reasonably expect as much emotion today as any other. Some of it is good, some bad, some euphoric, some painful. One technology that is rapidly building an uncomfortably exciting foundation is one that might help us detect all these emotions: Emotion Sensing.
The Future Consequences of Amazon Go
The implementation of tech in a store isn’t anything new, but there’s something to be said where people stand out in line for a store that’s about convenience and a robot getting fired for scaring away customers at a grocery store instead of being helpful.
Point of View
Digital Transformation in the Grocery Aisle
Amazon has had an interesting year in 2017 with the acquisition of Whole Foods, the use of Prime Now for grocery, and now opening up Amazon Go. Can the grocery industry keep up?
SMITH's Top Nine Posts of 2017
2017 was a big year for us here at SMITH. Now that we're in 2018, let's take a look back at what articles were viewed the most last year.