What is “Conversion Analytics”? Let's take a quick 101 about Adobe's Conversion Anaytlics and how it can help you to determine next steps in focusing your analytics efforts for greater Conversion insights.
Much like the revolution that industrialized machine manufacturing, the Fourth Industrial Revolution is reshaping and transforming workforces and manufacturing plants, this time through the adoption of internet-connected technologies, automation, robotics, and sensors.
Customers buy based on their experience with your brand. While commerce provides the plumbing to sell, it lacks the creativity to allow your brand to stand out. Adding Adobe Experience Manager to your commerce platform will enable your marketers to keep your brand relevant in an always-changing digital marketplace.
Implementing a commerce experience with the Adobe Marketing Cloud is a powerful way to enable marketers to influence customers and drive engagement. However, integrating commerce with Adobe Experience Manager (AEM) does not always give the marketing team the best of both platforms.
It's Valentine’s Day, and we might reasonably expect as much emotion today as any other. Some of it is good, some bad, some euphoric, some painful. One technology that is rapidly building an uncomfortably exciting foundation is one that might help us detect all these emotions: Emotion Sensing.
The implementation of tech in a store isn’t anything new, but there’s something to be said where people stand out in line for a store that’s about convenience and a robot getting fired for scaring away customers at a grocery store instead of being helpful.