Premier Regional Grocer

Finding opportunities for grocers in ecommerce

What we did

SMITH created a proof of concept to validate a potential business opportunity serving time-strapped, high-end shoppers – everything from the user experience and analytics to the hardware and commerce integration. Following a highly successful pilot, SMITH supported the chain-wide rollout of an online easy ordering deli system, now available on the web, mobile devices and at in-store kiosks. SMITH also implemented a Cake design user interface.

The Challenge

A leading grocery chain, makes subs and wraps its customers really love, but convenience-oriented fast food chains were eating their lunch.

The work

An employee-owned supermarket chain with annual sales in excess of $25 billion, the chain understood the competitive nature of its business and is constantly seeking new, innovative ways to capture and retain customers. Providing fast, convenient, prepared foods for busy shoppers is a growing and profitable opportunity. 

SMITH implemented a multichannel commerce solution for them. The result was making ordering online easy. The system makes it possible for deli customers to “Build Your Sub” or order sliced meat, cheese, and other deli products via desktop and mobile sites, as well as in-store kiosks. SMITH also implemented a Design Cake user interface that allows customers to design a cake and see the results instantaneously via their desktop and mobile devices.

The Online Easy Ordering solution is a centralized commerce solution comprising custom code, configured and extended frameworks and technology, and third-party software products. The catalog product pages reside in Sitecore and are integrated with Solr, an online search technology for both the desktop and mobile sites.

SMITH continues to help this grocery retailer rethink its customer experience in ways that build loyalty and drive revenue. 

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