Fab Di Carlantonio
CHIEF OPERATING OFFICER
Delivering transformative brand experiences for more than 20 years.
Built from the combination of a leading Internet marketing and technology company (Ascentium™) and a global ecommerce service provider (Cactus Commerce™), SMITH emerged uniquely suited to tackle the experiential commerce challenges faced by today’s brands.
Recognizing that SMITH is truly something special, Forrester hailed us as “a new breed of Global Commerce Service Providers (GCSP) — an evolution of agency, consultancy, and systems integrator to deliver fully integrated digital commerce solutions.”
Cactus Commerce (which would become SMITH) is founded in Gatineau, Quebec.
First-generation B2B e-marketplace system for Bank of Montreal.
Starts working with Microsoft on its B2B strategy via BizTalk and Commerce Server.
Ascentium (which would become SMITH) is founded in Bellevue, Washington.
Microsoft Partner of the Year Award for Business Process and Integration Solutions.
Signs joint-venture agreement with Microsoft to enhance and develop Microsoft Commerce Server.
Earns highest client satisfaction rating in the Forrester Wave of Top Interactive Agencies.
Releases Microsoft Commerce Server 2009.
Ascentium acquires Cactus Commerce. The new organization is recognized by Forrester as “a new breed of Global Commerce Service Providers (GCSP) – an evolution of agency, consultancy, and systems integrator to deliver fully integrated digital commerce solutions.”
Ascentium assumes all future product development, marketing, and support of Commerce Server following the release of Microsoft Commerce Server 2009 R2 by Microsoft.
Following the full integration of Ascentium and Cactus Commerce, the agency relaunches as SMITH.
SMITH earns 10 International Academy of the Visual Arts Communicator awards for work on behalf of Microsoft, Xerox, TopGolf, Itron, and Amtrak.
SMITH is recognized for ecommerce excellence by Sitecore as part of an elite group of Sitecore Certified Solution Partners.
SMITH partners with leading commerce platform provider SAP hybris as a Silver Partner.
Sitecore acquires leading ecommerce vendor Commerce Server from SMITH.
SMITH client Aramark wins Sitecore Best Ecommerce Site (North America).
SMITH grows 40% in H1 with major new hires and the opening of an SAP Hybris Practice in Dayton, Ohio.
SMITH Labs is created to focus on building tomorrow's immersive, emotive, and intelligent commerce experiences in AR, VR, Voice, and AI.
SMITH comprises an ever-expanding group of experts who—be they consultants, partners, or full-time employees—are all proud to call themselves coworkers.
Complexity doesn’t scare us; it inspires us. We thrive on what the future offers and aren’t afraid to get our hands dirty.
Talk is cheap; delivery is priceless. We are dedicated to truly understanding our clients’ needs. We use technology to transform complex value propositions into engaging interactions that are both highly effective and faithful to the client’s brand.
We apply intelligence to our creativity and customer obsession to solve the right problems. We dream big and sweat the details.
We are approachable and concise. We don’t over-promise and we don’t understate. We set expectations, honor commitments, and strive for precision by being honest, credible, trustworthy, and accountable.
We love our work. Our colleagues are wicked smart and we take pride in working together. Our passion is helping clients achieve uncommonly great results.