Digital Sales Tools

Creating an empowered salesforce through a suite of simple, intuitive, digital sales tools.

What we did

Not long ago, the process of choosing a rate plan at an AT&T store was complex and cumbersome and accompanied by tedious calculations. For a company that earned its reputation by putting incredible technology into the hands of its customers, an ordering system that worked in similar style to assembling a meal from a restaurant menu was cause for concern for both customers and AT&T’s sales staff. Given our decade of partnership, it was no surprise that AT&T tapped SMITH to find a resolve.

The result was the AT&T Rate Plan Calculator. Conceived and developed by SMITH, this handy mobile app guides customers and sales reps through the rate plan purchase process quickly, efficiently, expertly, and painlessly. Customers can shop for and customize plans, compare plans side-by-side, calculate monthly charges, email plan summaries, and more. To make things even easier, all calculations display on screen—alleviating any sticker shock customers might otherwise feel. From this initial success, AT&T realized that they needed additional, similar tools. As a result, over the past four years, SMITH has partnered with several internal AT&T teams to create a variety of calculators and tools that have become critical to AT&T’s sales readiness efforts within their Mobile Sales Tool.


  • 2014 Silver Communicator Award (Telecommunication and Sales Category)
  • 2012 Interactive Media Award, Outstanding Achievement Award (Retail Category)

The work

SMITH developed several easy-to-use mobile-optimized web applications that can be accessed from any smartphone, tablet, or desktop browser to help sales staff guide customers through a variety of sales scenarios. Tools include:

  • Rate Plan Calculator – customers can explore plan features and pricing options and calculate their monthly and one-time costs.
  • Value Calculator – customers can compare payment options for plans and devices.
  • Digital Life – customers can learn about smart security and home automation packages and pricing options.
  • Business Rate Plan Calculator – business customers can explore plan features and pricing options and configure rate plans.
  • Devices and Accessories – customers can compare the features and capabilities of AT&T’s entire lineup of devices and accessories as well as learn about current promotions.

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