Selecting a B2B Partner
SMITH’s Chief Strategy Officer James Kim discusses the questions that a B2B seller needs to ask in the process of finding their right match. As the major ecommerce platform suites move past the table stakes of a mobile-friendly online catalogue, and into areas like marketing automation and machine learning, so too are the system integrators and digital consultancies moving into areas that require more innovation and stronger executional ability.
It’s important as a B2B buyer is selecting their partner that they have a sense of where they stand on a range of topics. Is there a clear strategy for ecommerce and a digital future, with defined outcomes? Does the organization have the internal technology team in place to manage a platform once in place?
James explores these questions and more in the issue.