SMITH and Mirakl Announce Strategic Partnership

The partnership is designed to help B2B and B2C brands drive revenue and explore the role of Mirakl in augmented commerce.

SEATTLE--(BUSINESS WIRE)-- SMITH, a leading global commerce agency positioned as the Architects of Future Commerce, announced today a strategic partnership with Mirakl, the leading global marketplace platform provider. The partnership combines SMITH’s decades of commerce expertise with Mirakl’s marketplace platform, which helps retailers and brands rapidly extend their range to reach more customers with more products.

Mirakl has over 140 clients across 40 countries, and is on track to see $500 million Gross Merchandise Value (GMV) realized through their platform in 2017.

“More and more of our clients are looking to maximize their brand’s reach and capitalize on customer traffic to their sites,” said Ryan Heusinkveld, SMITH’s CTO. “Mirakl provides a solution for brands to engage in commerce through downstream partners, ensuring that marketing efforts translate into revenue.”

SMITH’s combination of highly-experienced strategists and over 20 years of deep ecommerce technical implementation experience allows the company to use Mirakl to open new and profitable opportunities for clients within very aggressive timelines.

“We’re very excited to partner with SMITH,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Their truly unique focus on architecting the future of commerce, backed by artificial intelligence and other experiential solutions, aligns with our vision of the evolution of commerce. While we offer brands and retailers a platform for ensuring they always have the best offer possible for customers, SMITH brings the experience of bringing those products to life in truly innovative ways.”

Both teams will be attending the SAP Hybris Live: Global Partner Summit in Barcelona, Oct. 17-19, where the SMITH team will be showcasing a prototype HoloLens-driven augmented commerce experience with Mirakl.

SMITH helps B2B and B2C brands navigate the future of commerce to differentiate and grow. Whether this means creating and implementing anywhere, anytime buying experiences, enabling the sales force, or incorporating the latest in mobile, voice, and AI, SMITH provides end-to-end commerce and content services to deliver successful business outcomes and happy customers. Privately owned with over 20 years of commerce experience, SMITH combines the expertise of Cactus Commerce and Ascentium in servicing clients such as AT&T, Microsoft, and PCNA with custom solutions and platform partners such as Episerver, SAP Hybris, and Sitecore. The company is headquartered in Seattle and has offices in Spokane and Ottawa-Gatineau and satellite presence in Dallas, Dayton, Minneapolis, Montreal, and Toronto:

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 140 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Condeì Nast, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information:

Jillian Zehring, 888-222-8870