SMITH Announces Leadership Expansion with New CFO

Ami Mehta joins the future commerce agency after extensive search during continued growth

Gatineau, Ottawa. May 13, 2019 - SMITH, the Architects of Future Commerce, proudly announce the appointment of Ami Mehta to the role of Chief Financial Officer. The hire adds to SMITH’s increasing presence in the Chicago area. SMITH continues to expand its unique offering of “big agency” capabilities and results at boutique agency speed to the challenges faced by B2B and B2C brands across North America.

Prior to joining SMITH, Ami worked with several private equity backed organizations within the TPG and Waud Capital Partners platforms to build up finance processes, pursue strategic growth and develop organizational scale. Earlier, Ami was Regional CFO for the Americas at Heidrick & Struggles and led corporate M&A for the company.


“Every day our brand experiences and commerce architectures enable over 500,000 transactions around the world, supporting over $38 billion in annual revenue for our clients. As we continue to deliver better outcomes, and the associated financial results, for our partners, it’s critical for us to have a CFO who can bring passion not only to our internal operations, but to provide deeper guidance and insights across our organization as whole,” says Tony Steel, CEO. “Ami’s strong background in strategic finance and unique pairing of functional finance expertise with her operational, growth-oriented background make her a powerful addition to our leadership team.”


“I admire the work that SMITH does today and is positioned to deliver tomorrow. In an ever-changing and competitive space, SMITH innovates with purpose and is redefining what value creation truly means for its clients. Most of all, SMITH invests in its authentic culture and its people, which is why I’m here. I’m excited to partner with such a talented team in driving its next phase of growth,” says Ami.


Ami developed her foundational experience early in her career through roles in private equity investments management, investment banking, and public accounting at firms including Goldman Sachs and Ernst & Young. Ami earned her MBA from Harvard Business School, MS in Accountancy from the University of Notre Dame and a BS in Finance from the University of Illinois.


“SMITH continues to evolve into a new type of commerce agency, one built on a foundation of purpose,” Steel says. “Over 20 years we have developed a deep understanding of commerce, breadth of strategy, customer experience and emerging technologies. Every day we apply this knowledge to the problems our clients face today - and will face tomorrow. Our dedication to client results, caring culture, and sense of passion are an increasingly powerful draw for talent looking to break free from bigger consultancies.”



SMITH is a purpose-driven digital transformation agency with one mission: to make buying and selling awesome. For more than 20 years, SMITH has worked in partnership with the world's most respected B2B and B2C brands to deliver better business outcomes. Key partnerships with technology platforms including SAP Hybris, Adobe, and Sitecore support the delivery of best-of-breed digital content and commerce experiences, while SMITH Labs builds tomorrow's experiences with the Elements of Future Commerce, including AR, VR, AI, Conversation, and Emotion-sensing interfaces. Offices in Gatineau, Seattle, Dayton, and Spokane service clients including Air Canada Vacations, AT&T, PCNA, Honeywell, Microsoft, and more. Learn more at