Leading Experiential Commerce Agency SMITH Names Tony Steel As CEO

Tony Steel named President and Chief Executive Officer of SMITH. Former President and CEO Chuck DelGrande will remain on the firm’s Board of Directors as Vice Chairman.

Seattle, WA. – SMITH, the leading experiential commerce agency, is pleased to announce the appointment of Tony Steel as President and Chief Executive Officer. Former President and CEO Chuck DelGrande will remain on the firm’s Board of Directors as Vice Chairman.

As CEO, Tony will continue to build on the momentum SMITH has gained by strengthening its position in the marketplace. He will focus on using SMITH’s experience-driven approach to commerce as the catalyst for helping brands transform and grow their business. “SMITH has built something very special in the marketplace, and experiential commerce is something every company should be focused on,” Tony says. “I am excited to join such a highly talented team, with an impressive track record of helping some of the world’s best companies.”

Tony is a seasoned executive, who brings extensive experience in commerce, CRM, and consulting to his role at SMITH. Prior to joining SMITH, Tony served as Executive Vice President of Customer Strategy Services and Management Consulting Group for Merkle, and was a member of Merkle’s Executive Committee. Before that, Tony was a Partner at PricewaterhouseCoopers and spent more than 10 years with IBM Global Business Services, holding several executive positions, including North American leader for IBM’s Smarter Commerce Growth Initiative and General Manager for the Southeast Asian Growth Market.

“We are excited to have Tony fill the CEO role and join our team,” says Chuck DelGrande. “He is a highly accomplished executive, who brings a tremendous amount of industry and client-facing experience to SMITH. His leadership skills, track record of growth, and industry insights will help refine our strategy and bring SMITH to the next level of growth.”